Product Marketing & Content Strategist

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* You welcome the challenge to be the chief product evangelist for the TrustArc product you represent. This includes internal and external promotion and enablement. * Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities. * Create content to support product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs). * Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective. * Project manage and work with internal and external collaborators on product demo videos—with experience writing and developing video content. * Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand. * Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts. * Drive market analysis, competitor research, customer personal development, and value proposition creation. * Educate sales and customer-facing teams on current product messaging. * Outline and lead product marketing activities for product launches. * Assist with strategic initiatives to drive customer adoption and help existing customers get more value out of our software and services. * Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full-funnel solution marketing content. * Lead company research projects for thought leadership content and insights. * Write and edit engaging scripts for brands and products. * Support marketing in lead-gen activities like webinars, trade shows, etc.

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* 3+ years of product marketing experience * 3+ years of experience writing a full range of content (ebooks, blogs, demo videos, emails, to sales materials). * You are proactive and carry a positive approach to working as a team. * Experience in SaaS or B2B is a huge plus. * Experience in online privacy is a “nice-to-have” but not necessary. * Experience testing and optimizing content and CTAs to drive engagement. * Proven experience developing compelling product narratives. * Strong project management skills. * Strong written and verbal communication skills. * Firm grasp of ways to develop strategic product marketing campaigns. * Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

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\ Yepoda\ \ London\ \ 6d ago

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