Director - Demand Generation

Freshworks is looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio.

This role is for a hands-on operator and builder. You will own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company.

We are not looking for someone to simply run the traditional demand gen playbook faster. We want someone who can question what is working, identify what is not, build better systems, and use AI and automation to fundamentally improve how we generate, qualify, nurture, and convert demand.

You will partner closely with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated demand engine that drives measurable pipeline and revenue impact.

* Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget. * Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels. * Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting. * Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency. * Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI. * Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline. * Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented. * Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment. * Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution. * Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.