Product Marketing Senior Manager

at Sonicwall

Bengaluru, Karnataka, India, senior, full time, 6–8 years

posted 20 Aug 2026

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SASE
Endpoint security
XDR
Product Marketing
Network security
Sales enablement
Competitive research
EDR
Go-to-market strategy
Managed Security Services
Market research
Zero Trust
Threat protection
Firewalls

About the role

Posted: 2026-08-20

For more than 30 years, SonicWall has delivered a partner-first unified cybersecurity portfolio that helps SMBs, MSPs, and IT teams consolidate network security, endpoint security, security service edge (SSE), and threat response across hybrid environments. By bringing connected technology, real-time threat intelligence, automation, and expert services together, SonicWall helps organizations simplify security operations, achieve better security outcomes, and lower total cost of ownership. Backed by a global ecosystem of more than 17,000 partners, SonicWall delivers enterprise-grade protection built for SMB and mid-market realities.

For more information, visit www.sonicwall.com or follow us on X, LinkedIn, Facebook, and Instagram.

SonicWall is looking for a Senior Product Marketing Manager to own go-to-market strategy and execution for our Endpoint Detection and Response (EDR) and Threat Protection product lines, along with other assigned product lines across the SonicWall portfolio. This individual contributor role also drives the success of SonicWall's Technology Alliance Partner Program, ensuring partner value propositions and joint go-to-market plans translate into measurable pipeline and revenue impact. The role also maintains working knowledge of SonicWall SonicSentry, our Managed Security Services (MSS) business, to support consistent messaging and cross-functional alignment where the two offerings intersect.

You will develop positioning and messaging, lead product launches, build the sales and channel enablement tools that win deals, and serve as the subject-matter expert who translates complex security technology into clear, compelling, customer-facing value. This role requires deep hands-on execution rather than team management — you will drive results directly, in close partnership with product management, engineering, sales, and channel teams.

What you would do

Strategy & Positioning

- Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements.

- Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines.

- Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.

Read from job-boards.greenhouse.io, last seen 3d ago.

What they are looking for

- 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company; experience with EDR/endpoint security, threat protection, or network security strongly preferred.

- Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle.

- Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls, plus emerging categories such as Zero Trust and SASE; working familiarity with managed security services (MSS) a plus.

- Excellent written and verbal communication skills; able to translate complex technical concepts into business-oriented value propositions for both technical and non-technical audiences.

- Proven ability to independently build sales enablement content — pitch decks, battlecards, training — that drives measurable sales results.

- Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness.

- Self-motivated with the ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority.

- Willingness to travel to visit customers, prospects, and partners as an essential part of the role.

- Experience building or running technology alliance or channel partner marketing programs.

- Prior professional experience in product management or another strategic technical role.

- MBA or other advanced business degree.

- Strong grasp of current market trends and emerging technologies in cybersecurity.

- Bachelor's degree in Marketing, Business, Engineering, or a related field required; advanced degree a plus.

- 6-8+ years of relevant product marketing experience. This is an individual contributor role

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#LI-Bengaluru

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SonicWall is an equal opportunity employer.

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

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