Senior Marketing Operations Manager

As the Senior Marketing Ops Manager, you will own the technology, processes, and data foundations that power Marketing execution at Fleetio. Reporting to the Director of Marketing Operations, you will ensure our systems are connected, reliable, scalable, and equipped to support how Marketing generates, nurtures, routes, and measures demand.

This role is ideal for someone who is hands-on and can seamlessly move between business requirements and technical execution. You can evaluate processes, understand how data should flow across systems, configure and troubleshoot solutions, and clearly explain the implications to both technical and nontechnical stakeholders.

### **Your Impact**

**Marketing Technology Ownership and Optimization**

* Own the day-to-day operation and continuous improvement of Fleetio’s marketing technology stack, including marketing automation, attribution, inbound routing, enrichment, intent, advertising, webinar, event, and data automation platforms. Ensure the stack is connected, reliable, documented, and governed. * Serve as the senior escalation point for Marketo architecture, administration, and troubleshooting. * Gather business requirements, identify technology and process gaps, and lead the implementation, integration, testing, and adoption of new capabilities. * Monitor system health, utilization, access, and vendor performance, identifying opportunities to simplify the stack, reduce manual work, control costs, and improve reliability. * Maintain documentation covering system ownership, architecture, integrations, dependencies, and change history.

**Lifecycle, Routing, and Data Integrity**

* Implement and maintain lifecycle stages, lead and contact scoring, qualification, routing rules, SLAs, and handoffs across Marketing, SDR, and Sales. This includes the supporting systems, from inbound routing and scheduling tools such as Chili Piper to CRM and automation platforms. * Own the flow of marketing data across Salesforce, enrichment tools, and marketing automation platforms. Diagnose sync errors, field-mapping issues, and broken automations while improving data quality through normalization, deduplication, and enrichment using tools such as ZoomInfo and Clay. * Maintain consent, preference, suppression, and retention processes across marketing systems in support of GDPR, CCPA, and related requirements. * Maintain campaign and tracking infrastructure, including Salesforce Campaigns and hierarchies, UTM standards, forms, pixels, and events. * Own the operational health of attribution platforms such as Bizible. Build and maintain Salesforce reports and dashboards that provide visibility into campaign performance, funnel conversion, and pipeline contribution, resolving discrepancies across platforms. * Partner with Sales Ops, Revenue Ops, GTM Systems, Data, and Web teams on integrations and shared data models.