Integrated Marketing Specialist

Remote: yes Posted: 2026-09-01

Campaign Execution & Content Management

Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels.

Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp.

Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule.

Digital Channels & Website Management

Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement.

Update site content and layout design as necessary to improve user experience and keep messaging current.

Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic.

Monitor, track, and report on social media performance, deriving actionable insights for future content optimization.

Events & Webinar Coordination

Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events.

Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion.

Build and set up landing pages and automation workflows to support event registration and follow-up.

Prepare communication kits and collateral for stakeholder outreach to expand event reach.

Update and maintain accurate client and attendee lists to support post-event engagement.

Analytics, Martech & Data Hygiene

Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene.

Monitor cross-channel marketing analytics, analyzing campaign impact against business goals.

Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness.