Industry lead E-Commerce
at Appsflyer
London, senior, full time, 6+ years
posted 26 Oct 2026
- analytics
- conversion optimization
- eCommerce
- omnichannel
- Ad Tech
- re-marketing
- UA
- retail
- customer acquisition
- retention
- growth strategy
About the role
We’re looking for an Industry Lead – eCommerce to be our eCommerce expert in EMEA. You’ll work with clients, and with our own teams, on how mobile-first commerce really works: how customers are acquired and retained, which markets and models are growing, and where measurement changes the decisions people make. You’ll sit inside the Sales organization, but the job is advisory. You help clients and colleagues see their business more clearly, and the commercial outcomes follow from that.
EMEA is a varied region. Mature Western European markets sit next to fast-growing ones in CEE, the Middle East, and Africa. Clients range from D2C brands building their first performance programs to marketplaces running retail media businesses. You’ll need to hold a credible conversation with all of them.
What you would do
- Be the vertical expert. Build a clear, evidence-based view of EMEA eCommerce: what’s changing, what’s working, and what’s next. Retail media, marketplaces, D2C, cross-border commerce, and quick commerce are all in scope. Share it with the people who need it.
- Run executive business reviews for eCommerce clients. Use category benchmarks to show clients how they perform against their peers. Turn the data into a clear story, with recommendations they can act on.
- Go deep on the data. Work with our data analysts on analyses such as conversion funnels, in-app event performance, and cohort behavior. Define the KPIs that matter for the vertical and track them over time. Use our benchmarking and AI-enabled tooling to make this repeatable.
- Advise on strategy. Join client workshops and strategy conversations. Bring vertical context and best practice to help teams decide where to invest and what to measure.
- Support account teams. Give Sales and Customer Success vertical insight, benchmarks, and positioning for their key accounts. Build account-level views of where a client stands and where the opportunity is.
- Look ahead. Track where the vertical is heading, including new commerce models, platform changes, and the regulatory and privacy landscape (GDPR, DMA and others). Work out what it means for clients and for us.
- Build playbooks and content. Create vertical playbooks, frameworks, and research that teams across the company can reuse. Work with Marketing, Product, and Enablement so it reaches the right audience.
Read from job-boards.greenhouse.io, last seen 3d ago.