Lead Generation Marketer

You'll be the senior owner of the lead pipeline for hirers: founders, HR heads, TA teams and recruiters who need to hire. Today lead gen runs through interns and ad hoc campaigns; we need one person with a proven, checkable record to own it and make it work. You're measured on hirer leads, demos booked and revenue, not on how many posts you publish.

Reports to the Head of Sales / Revenue. Solo contributor role: you own the channels end to end. You'll manage a paid media budget of ₹1–3 lakh a month across Google, Facebook/Instagram and LinkedIn.

* Run cold outreach and nurture sequences to founders, CHROs, HR heads and TA leads end to end: lists, copy, sequences, follow-ups. * Build nurture flows for hirers who sign up, post a job or attend a demo but don't convert yet. * Grow sending volume safely: domains and mailboxes, warm-up, SPF/DKIM/DMARC, staying out of spam. * Track open, reply, meeting and conversion rates; A/B test subject lines, copy and offers every week. * Target the keywords hirers search for; plan and publish hiring guides, role-wise and comparison pages. * On-page SEO, with the tech team on technical fixes; show up in ChatGPT, Perplexity and Google AI Overviews. * Track rankings, organic traffic and sign-ups from search (Search Console, GA4). * Google Ads: Search and Performance Max campaigns aimed at hirers looking for hiring solutions. * Meta: lead campaigns on Facebook and Instagram aimed at HR heads, recruiters and founders. * Conversion tracking with GA4 and Tag Manager, so every rupee can be traced to a lead; watch cost per lead weekly and move budget to what works. * LinkedIn lead ads and outreach (Sales Navigator), hiring-signal prospecting, webinars and lead magnets, HR and founder communities, WhatsApp follow-ups for warm leads. * Build target lists with Apollo, Clay, Sales Navigator; keep the CRM clean; agree with sales on what a good hirer lead is and report weekly on cost per lead by channel. * Use ChatGPT, Claude and other AI tools daily. Automate anything you do more than twice.

* At least 5 years of work experience, with at least 3 years in one company.

Location & Work Mode

Noida (Sector 32) · Full-time, work from office