Senior Growth Manager (B2C Mobile Apps)

Growth B2C mobile: acquisition multi-canal (paid, orga, ASO), optimisation funnels & A/B tests, focus CAC/activation, scale users, data-driven, hands-on builder, report founder

* Own B2C growth strategy across our consumer products

* Define and prioritize the highest-impact growth opportunities

* Scale paid and organic acquisition channels

* Improve App Store and Google Play visibility (ASO)

* Optimize mobile acquisition funnels and onboarding journeys

* Increase activation, conversion and retention metrics

* Design and run growth experiments continuously

* Analyze user behavior and identify growth opportunities

* Improve acquisition efficiency and reduce CAC

* Launch referral, partnership and viral growth initiatives

* Build dashboards and monitor key growth metrics

* Work closely with Product teams to improve user experience and conversion

* Collaborate with CRM teams to maximize lifecycle performance

* Test new channels, tools and approaches quickly

* Bring data-driven recommendations to strategic discussions

You probably have

* 5+ years of experience in Growth Marketing, Growth Management or a similar role (Mandatory)

* Strong experience growing consumer mobile applications (Mandatory)

* Proven track record of scaling digital products with measurable impact

* Strong understanding of App Store and Google Play growth mechanics

* Experience managing acquisition channels such as:

* Apple Search Ads

* Google App Campaigns