Senior Digital Marketing Specialist

Posted: 2025-11-04

- SEO & SEM: Optimize website visibility through on-page and off-page SEO best practices. Manage and refine Google Ads campaigns to attract high-quality leads.

- Local SEO: Execute local SEO initiatives by optimizing Google Business Profiles, updating business details, adding posts and photos, and improving visibility in local search and map results.

- Local Listings Management: Maintain NAP (Name, Address, Phone) consistency across directories, submit new listings, monitor reviews, and ensure business information is accurate and up-to-date across all platforms.

- Campaign Management: Plan, launch, and optimize digital campaigns across paid, organic, and email channels.

- Performance & Analytics: Track KPIs (CTR, CPC, conversion rate, ROI) using tools like Google Analytics, HubSpot, or similar platforms—and turn data into action.

- Marketing Automation: Build and maintain email workflows and nurture sequences that drive engagement and conversions.

- Landing Pages & CRO: Collaborate with design and web teams to create and A/B test landing pages for optimal performance.

- Content Strategy Support: Partner with content creators to ensure consistent messaging and brand tone across all campaigns.

- Budget Management: Monitor spend, analyze ROI, and ensure campaigns deliver maximum value.

- Continuous Learning: Stay on top of the latest marketing trends, tools, and competitor activity.

- Curiosity: You love testing, learning, and finding new ways to improve performance.

- Collaboration: You work well with designers, content creators, and sales teams to hit shared goals.

- Communication: You can clearly explain insights and ideas, both in writing and conversation.

- Accountability: You take ownership of your projects and see them through to success.

- Positivity: You bring enthusiasm and humor to your work—and to your team.