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Sales Coach

at Movate

UltraLag, Lagunilla, Heredia, onsite, mid, 2+ years

posted 10 Jun 2026

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  • Google Sheets
  • Excel
  • Outreach
  • Dialpad
  • Salesforce
  • CRM

About the role

* The Sales Coach is responsible for driving sales performance improvement across multiple DoorDash programs through live coaching, floor support, QA reinforcement, role-play facilitation, and operational accountability. * This role partners closely with Operations Managers, Team Leads, QA, and Training teams to improve conversion behaviors, strengthen execution consistency, and reinforce consultative selling techniques in high-volume outbound sales environments. * The Sales Coach must be highly operational, data-driven, and capable of identifying behavioral gaps impacting business performance across programs such as: * Ads & Promotions * Outbound Sales * Implementation Associates * Account Management (AM) * Retention & Activation workstreams

The ideal candidate is energetic, highly organized, coaching-oriented, and comfortable operating in fast-paced KPI-driven environments with aggressive performance targets.

Roles and Responsibilities

Sales Coaching & Floor Support

* Conduct daily side-by-side coaching sessions and live call inspections. * Deliver real-time coaching focused on:  first 30 seconds,  discovery quality,  objection handling,  same-call close,  call control,  and merchant engagement. * Reinforce consultative selling and value-based pitching techniques. * Facilitate floor walks and provide immediate behavioral feedback to agents.

Training & Development

* Conduct:  role plays,  calibration sessions,  huddles,  workshops,  and refresher trainings. * Build scenario-based coaching aligned to: Ads, Promotions,  Supply Chain,  Retention,  Activations,  and Account Management. * Support onboarding and nesting for new hires. * Track coaching effectiveness based on performance movement, not attendance.

QA & Performance Alignment

* Partner with QA teams to identify recurring behavioral gaps. * Reinforce QA expectations tied directly to conversion outcomes. * Support calibration sessions between QA, Operations, and Training. * Ensure coaching plans align with business metrics and client expectations.

Operational Excellence

* Analyze:  conversion trends,  DM connect rates,  activation progression,  pipeline aging, QA trends, and productivity metrics. * Identify performance blockers and escalate operational risks. Participate in daily standups, WBR preparation, and recovery planning. * Support leadership with performance recovery initiatives.

Performance Accountability

* Maintain coaching trackers and action plans. * Monitor progress of low performers and PIP employees. * Reinforce execution discipline and operational consistency across the floor. * Replicate top performer behaviours and best practices.

High-Volume Outbound Sales

* Execute heavy outbound phone outreach daily to drive store closed-won performance * Manage a large call volume while maintaining high-quality, consultative conversations * Own weekly quotas across multiple growth products * Prospect and find decision makers when contact information is unavailable * Effectively build and manage a pipeline of opportunity including a strong follow up cadence

Product Adoption & Revenue Growth

* Drive adoption across Ads, Promos & Loyalty, Menu Photos * Identify opportunities for bundled and multi-product solutions * Overcome objections and navigate conversations with time-constrained decision-makers * Close opportunities efficiently in a high-velocity sales cycle * Operational Excellence * Accurately track outreach, pipeline, and closed-won activity in Salesforce (or similar CRM) * Meet or exceed weekly activity and performance expectations such as Dials and Talk Time as well as Closed Won Opportunities * Leverage tools such as Google Sheets/Excel and outbound dialers (e.g., Dialpad, Outreach) to maximize productivity

What they are looking for

* 2+ years of experience in:  outbound sales,  sales coaching,  QA,  or BPO sales leadership. * Strong knowledge of:  consultative selling,  objection handling,  pipeline management,  and same-call close strategies. * Experience in KPI-driven environments. * Strong communication and presentation skills. * Ability to coach in real time on the production floor. * Intermediate to advanced English proficiency (B2+/C1 preferred). * Strong analytical and operational mindset.

Experience supporting Delivery programs or food delivery/eCommerce operations.

* Salesforce, CRM tools, QA platforms, and operational dashboards. * Experience managing sales recovery plans and performance improvement initiatives. Core Competencies * Coaching & Development * Sales Execution * Operational Discipline * Leadership Presence * Accountability Management * Consultative Selling * Performance Analysis * Communication Skills * Problem Solving

What Success Looks Like

* Strong floor presence * High coaching visibility * Faster rep ramp-up * Improved operational consistency * Better execution discipline * Stronger conversion quality * Positive impact on business KPIs and client satisfaction

Read from movate.com, last seen 3d ago.