Senior Media Planner (B2B Strategy)

at Wpromote

Remote, United States, remote, senior, full time, USD 75,000–90,000 / year, 3–5 years

posted 11 Sept 2026

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Google Sheets
Meta
Pathmatics
HubSpot
CTV
Paid Search
Paid Social
Google Docs
Marketo
Google Ads
6sense
Resonate
LinkedIn Campaign Manager
Video
GWI
Programmatic
Audio
Google Slides
DV360
Demandbase
Display
Salesforce

About the role

Remote: yes Posted: 2026-09-11

The Role At Wpromote, our Senior Media Planners turn B2B strategy into media plans that perform. Reporting to the Senior Director, B2B Strategy, this role owns the media plan for a portfolio of B2B clients: building the channel mix, managing budgets and pacing, and translating strategic direction into recommendations the activation teams can execute. You'll work alongside a strategist who sets the overall direction and leads the client relationship, and you'll be the person who makes sure the plan behind that direction is sound, data-backed, and moving. B2B media is different. Buying committees, long sales cycles, small target account lists, and success measured in pipeline rather than purchases all change how you plan. The ideal candidate understands that, or is eager to learn it, and enjoys connecting media data to business outcomes. You're analytical, detail-oriented, and comfortable owning the numbers in a fast-moving, collaborative environment.

You Will Be - Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios

- Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture

- Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist

- Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights

- Partnering with activation, creative, and analytics teams to keep strategy and execution aligned

- Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems

- Monitoring pacing and performance trends, flagging risks and opportunities early

- Leading testing and learning initiatives across channels and documenting what the team learns

- Developing cross-channel performance forecasts to set expectations and inform planning

- Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

- Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance

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What comes with it

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $75,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits.

*This position may be performed remotely in most states within the US, with some exclusions

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CK

#LI-Remote

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

About the role

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What comes with it