Digital Marketing & Data Analyst - Associate

We are looking for a Middle Digital Marketing & Data Analyst with strong expertise in web analytics, digital performance tracking, and data-driven marketing.

Why This Role Matters

In this role, you will play a key part in supporting the marketing team through advanced analysis, digital performance monitoring, and the generation of strategic insights that help optimize campaigns and digital funnels.

You will work closely with Marketing, IT, UX/UI, Media, and Business stakeholders to ensure the accurate collection, interpretation, and activation of data.

Where You’ll Make an Impact

Monitor and analyze the performance of digital properties, including websites, landing pages, and media campaigns

Implement and manage tracking solutions using Google Analytics and Adobe Analytics

Define KPIs and build monitoring dashboards for marketing campaigns and customer journeys

Support tagging activities using tools such as Google Tag Manager and Adobe Launch

Analyze conversion funnels and identify opportunities for optimization

Collaborate with Media teams to assess the performance of paid campaigns

Support CRO (Conversion Rate Optimization) initiatives

Build regular reports and presentations for internal stakeholders

Ensure the quality, consistency, and reliability of collected data

Support data visualization activities using BI tools

Previous experience as a Digital Analyst, Marketing Analyst, or in a similar role

Strong knowledge of Google Analytics (GA4)

Strong knowledge of Adobe Analytics

Experience with tag management tools such as Google Tag Manager and Adobe Launch

Understanding of event tracking, conversion tracking, and user journeys

Experience building dashboards using Looker Studio, Tableau, Power BI, or similar tools

Basic knowledge of HTML and JavaScript for tagging activities