Senior Product Marketing Manager
at Basecareer
Montréal, CAN, hybrid, senior, full time, 6+ years
seen 3d ago
- Customer research
- AI
- Customer interviews
- B2B marketing
- Product marketing
- Retail market
- Positioning and messaging
About the role
Booxi provides a platform for retailers to manage in-store experiences and measure their revenue impact; more than 8,500 locations use it.
The Senior Product Marketing Manager will lead customer-informed positioning and messaging and become a source of insight on prospect and customer needs.
The role reports to the Marketing Director and works with Product, Sales, Customer Success, and Marketing.
What you would do
* Build the product marketing function, set standards, and document learnings. * Conduct customer interviews, store visits, Sales and Customer Success calls, and win/loss research. * Refine positioning and tell Booxi's story across pitches, verticals, websites, and launches. * Bring market evidence into product decisions, naming, packaging, and pricing. * Run the go-to-market roadmap with Product and prepare teams to sell launches. * Develop Sales and Customer Success materials using AI agents, measure field impact, and share results.
Profile
* 6+ years of B2B experience, including product marketing, consulting, research, or analysis. * Led customer research that influenced positioning or decisions and evolved messaging using field evidence. * Created a sales pitch adopted in customer meetings and influenced decisions without formal authority. * Excellent written and spoken French and English; English must be effective with US retail executives. * Works with AI daily and can recognize its limitations. * Retail, brand, or retail-tech experience is a nice to have.
Working at Booxi
The company is refining its positioning and uses AI agents for market monitoring, battle cards, and some presentation materials.
Booxi describes its culture as people-first, flexible, trust-based, and autonomous.
What Booxi offers
* At least four weeks of vacation, a company closure from December 25 to January 1, two personal days, and unlimited sick days. * Group insurance, a $300 home-office allowance, flexible scheduling, and remote work.
Workplace
* The posting offers flexible scheduling and remote work.
What they are looking for
Product marketingB2B marketingCustomer researchCustomer interviewsRetail marketPositioning and messaging+6 more
Full Job Posting
Role and company
Booxi provides a platform for retailers to manage in-store experiences and measure their revenue impact; more than 8,500 locations use it.
The Senior Product Marketing Manager will lead customer-informed positioning and messaging and become a source of insight on prospect and customer needs.
The role reports to the Marketing Director and works with Product, Sales, Customer Success, and Marketing.
Read from basecareer.co, last seen 3d ago.