ABM Manager

Sydney - Marketing Department

Backbase

ABM Manager

Martin Place has been described as the "civic heart" of Sydney. As home to the Reserve Bank of Australia, the Commonwealth Bank, Macquarie Bank, Westpac and other corporations, it is also considered the centre of business and finance in Sydney!

So when looking for our new office to accommodate our growing team in Sydney, we looked no further than 5 Martin Place, co-located with WeWork on level 13

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* Develop & execute regional marketing plans that drive demand generation (new customers), upsell within existing accounts, promote customer retention, and increase brand recognition for Backbase aligned with business objectives & marketing OKRs. * Plan and execute A-Z events (face to face & digital) from pre to during and post events that drive business impactful meetings with key stakeholders. * Implement and manage ABM programs (1 to 1 and 1 to few) for targeted accounts/ segments, ensuring alignment with account and growth objectives * Collaborate with the Customer Success team to support the creation of local customer success stories and assets * Plan & execute a PR plan that is aligned with brand awareness goals. * Own the local media relationships and manage PR agencies deliverables and coverage. * Be the expert on local media landscape (latest local news and trends) * Activate global PR strategies at the local level & Monitor regional media coverage & SOV * Manage the digital campaigns planning & execution and performance follow up with the relevant team * Communicate and educate the field team regarding new and planned marketing activities including global and local programs. * Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast * Maintain close and regular collaboration with partner marketing, product marketing, and other functional teams, to realize regional marketing objectives. * Support global marketing initiatives with valuable regional insights and activation. * Work closely with the Marketing leadership on managing marketing budget effectively, allocating resources strategically to maximize impact and return on investment. * Provide bi-weekly reports and insights to the field team, showcasing the impact of marketing efforts on business outcomes * Lead and manage field marketing activities ensuring alignment with corporate objectives and brand standards. * Develop regional field marketing plans and campaigns in collaboration with the Field Marketing Director and local sales teams. * Monitor and evaluate the performance of field marketing programs within the region, adjusting strategies as needed to optimize results. * Coordinate with corporate marketing teams to localize marketing materials and assets for regional campaigns. * Provide guidance and support to field marketing specialists in executing regional initiatives, including events, promotions, and sponsorships. Fluent in English language, written and spoken