Director, Marketing Operations

Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team — from HubSpot/Salesforce instrumentation to pipeline attribution to the budget that funds it all. This person will lead a team across marketing analytics, marketing operations, and web optimization, and serve as the go-to partner for Sales, RevOps, Strategic Finance, and Client Success on shared data and reporting. Reporting to the Senior Director of Growth, they'll bring structure and rigor to a fast-moving org, ensuring marketing's numbers hold up in front of executive leadership.

Marketing Technology, Data & Attribution

- HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel.

- Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations.

- Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand.

- Martech stack: own B2B-facing tools and integrations, including CaliberMind, GA4, HubSpot, Qualified, Webflow, and evaluate new tooling as needs evolve.

- Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels.

Analytics & Reporting

- KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them.

- Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership.

- Dashboards: own the B2B analytics stack across CaliberMind, Looker, Data Studio, Salesforce, and GA4, and keep it accurate as definitions change.

- FY planning support: partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting.

Budget & Planning

- Budget ownership: oversee the B2B marketing budget, including forecast, actuals, monthly reconciliation, and shifts across programs and months.