CRM Manager

This role sits within Tide’s Credit CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

As CRM Manager – Tide Credit, you will:

- Inherit an excellent base line communications programme that you’ll be tasked to expand, drive and optimise through ever-increasing personalisation, segmentation and automation

- Lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets

- Analyse campaigns and report out to immediate stakeholders on trends and recommendations. Use data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance

- Implement highly targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value

- Have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies

- Collaborate closely with Product, Content, BI and other Marketing teams to align CRM initiatives with company-wide goals

- Drive and deliver cross-functional initiatives to enhance the member experience and grow Tide credit

- Work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership.

What Makes You a Great Fit

- 3+ years of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units

- You’ve developed and delivered CRM programms, demonstrating proven results against targets

- You have hands-on experience with CRM platforms e.g. Salesforce, Adobe Campaign, and an understanding of HTML and SQL

- You have experience handling campaign data from different sources using BI tools e.g. Looker, Quantum Metrics, and experience turning this data into strategic insights