Senior Lifecycle Marketing Manager

Remote: yes Posted: 2026-10-05

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles

- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages

- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions

- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing

- Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred

- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys

- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions

- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts

- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success

- Experience building scalable automated nurture and engagement programs

- Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

- Multiple health/dental coverage options (100% coverage for employee, 50% for family)

- Vision insurance

- Incentive stock options

- 401(k) match of 4%

- PTO - 4 weeks (increases at year two!)

- 12 company holidays + 2 floating holidays

- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)

- FSA & HSA options

- Short and long term disability (short term 100% paid)

- Community service funds

- Professional development funds

- Wellbeing fund - $150 quarterly

- Business expense stipend - $125 quarterly

- Mac laptop + new hire equipment stipend

- Fully stocked kitchen with tons of drinks & snacks (BHM only)

- Remote working friendly since 2012 #LI-Remote

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.