Senior Manager, User Acquisition – Paid Social

at Crunchyroll

Los Angeles, California, United States, senior, full time, USD 1,41,100–1,65,000 / year, 8+ years

posted 08 Oct 2026

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Meta
Incrementality Testing
User Acquisition
Paid Social
Growth Marketing
Experimentation
TikTok
Forecasting
Attribution
Snapchat
Performance Marketing

About the role

Posted: 2026-10-08

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact.

You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms. You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams.

Core Areas of Responsibility

Paid-Social Strategy and Business Ownership

- Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership.

- Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion.

- Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.

- Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.

- Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.

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What they are looking for

We get excited about candidates, like you, because...

- 8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing, including ownership of complex or multi-market programs.

- Demonstrated success developing and scaling paid-social acquisition strategies with measurable impact on subscriber, revenue, or customer-growth outcomes.

- Advanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms.

- Experience managing significant media investments and making data-informed budget-allocation decisions across campaigns, platforms, or markets.

- Strong knowledge of performance measurement, attribution, incrementality, forecasting, experimentation, and customer-lifetime-value concepts.

- Experience solving complex, ambiguous business problems independently and converting analysis into actionable strategy.

- Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.

- Strong understanding of platform-specific creative strategy, audience behavior, and cultural differences across international markets.

- Experience in presenting complex performance information and recommendations clearly to stakeholders at all levels, including executives.

- Experience leading agency relationships and holding external partners accountable for performance and business outcomes.

- Experience applying sound judgment to significant media investments, including evaluating financial trade-offs and making recommendations using incomplete or conflicting data.

- Experience developing reusable frameworks, operating standards, or playbooks adopted across multiple campaigns, markets, or teams.

- Demonstrated ability to operate with substantial independence while recognizing decisions that require senior-leader review or escalation.

- Experience in subscription services, streaming, entertainment, anime, gaming, or fandom-driven brands is strongly preferred.