Senior Brand Strategist

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Penta is seeking a Senior Brand Strategist to join their remote team. Brand Strategists help bring creative campaigns to life, collaborating with designers, strategists, directors, managing directors, and partners across multiple clients and projects. The ideal candidate is intellectually curious, eager to learn, works well in teams, and is interested in developing creative solutions to solve complex challenges.

The Brand Strategist is expected to

* Work collaboratively with creative, paid media, and production teams to develop brand strategy and creative campaign recommendations for clients * Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs * Conduct strategic research and analysis to inform the creative direction of client campaigns * Create strategy for and project manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems * Collaborate with paid media/ads management teams to report on campaign performance and provide optimization recommendations for clients * Present campaign insights and performance to senior client stakeholders * Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

* 3-4 years of experience in a multi-client agency focused on brand management, creative strategy, or a similar role * Past experience creating compelling presentations using PowerPoint or Google Slides * Excellent verbal and written communication skills * Experience in storytelling and creative conceptualization * A demonstrated ability to prioritize multiple, competing priorities * Strong analytical skills, such as experience with qualitative or quantitative market research, or campaign analytics * The ability to take initiative; motivated and self-starting * Strong attention to detail * Experience using AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities * An understanding of project management best practices, such as project management software or project management paradigms

* Experience with data management * Past experience utilizing Excel or Google Sheets to track campaigns or creative projects * Demonstrated project management experience working with creatives or production agencies * Experience working on creative projects in complex or highly regulated industries like Technology, Financial Services, Energy, Healthcare, etc. * Experience working on content for complex stakeholder audiences like policymakers, investors, or media

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