Senior MarTech Manager

Remote: yes Posted: 2026-09-08

- Set strategy and own architecture decisions for the MarTech stack, including build-vs-buy calls and vendor relationships.

- Define and drive a multi-year roadmap for marketing technology, automation, analytics, and personalization.

- Direct the platform strategy for CRM, marketing automation, CDP, analytics, attribution, experimentation, and customer engagement tools.

- Architect data flows between marketing systems, product systems, CRM, and the data warehouse, and set the standards other teams build against.

- Establish and enforce governance standards for tracking, campaign setup, lifecycle management, and data quality across the org.

- Partner with Marketing, Growth, Data, Product and Engineering leadership (Director/VP level) to translate business strategy into scalable technical solutions.

- Identify and lead automation initiatives that materially reduce manual campaign operations.

- Own the technical foundation for segmentation, lifecycle marketing, personalization, and reporting.

- Lead vendor evaluation, selection, and contract negotiation; own implementation and adoption outcomes.

- Build documentation, governance frameworks, and processes that make the MarTech ecosystem scalable and auditable.

- Monitor system performance, data quality, and operational risk, and escalate/resolve complex issues before they become team-wide blockers.

- Provide technical direction and mentorship to marketing ops or MarTech staff, even without formal reporting lines.

- Own and optimize the MarTech infrastructure supporting paid media including Google Ads, Meta, TikTok, Reddit, and Microsoft Advertising/Bing with responsibility for tracking, audience activation, conversion APIs, offline conversion feeds, attribution, and data quality.

- 8-12 years of experience in marketing technology, marketing operations, growth operations, or a related field, with a track record of owning strategy, not just execution.