Lead Consultant, Content Insights

As Lead Consultant - Content Insights, you will lead and oversee the delivery of best-in-class social media and digital content analytics, reporting, benchmarking and research. You will manage multiple clients, projects and internal workstreams to deliver data-driven insights that inform and optimise client digital content strategy and output, win new business, and grow departmental capacity and innovation.

· Oversee the end-to-end process of content insights delivery: from client proposal and onboarding, setting targets and projections, reporting and review.

· Act as the primary point of contact for clients in providing expert recommendations, delivery management and developing briefs.

· Conduct detailed audience and content analysis to deliver actionable insights that shape client strategy and project delivery.

· Produce high-impact reports comprised of both qualitative and quantitative analysis, and lead the effective presentation of work to clients.

· Capability development: guide and contribute to workstreams that help grow capacity, training and product innovation, including with technology and insights platforms.

· Thought leadership: Stay on the pulse of digital, cultural, and sporting trends to spot new opportunities and inform client strategy.

· Team leadership: Mentor and guide junior analysts, fostering a collaborative and results-oriented team environment.

· Bachelor’s degree in a relevant subject (e.g. Marketing, Business, Economics, Humanities, Data Science). Advanced degrees are a plus.

· 5+ years of experience in relevant fields of digital and social analytics, market research or social media, ideally for an agency, rightsholder or media organisation.

· Excellent written and oral communication skills, with the ability to present findings and recommendations confidently to clients and stakeholders.

· Proven expertise in digital and data analysis and visualisation platforms, including Google/Adobe Analytics, Social Reporting and Listening/Monitoring, PowerBI, Tableau or Google Data Studio. Deep knowledge of digital, social and paid media metrics.