B2B Growth Marketer

Speak for Business is expanding across markets, and digital demand generation is one of the engines that will carry that growth. As our global B2B Growth Marketer, you'll own that engine end to end: turning our sales content and customer stories into measurable MQL, SQL, and qualified-pipeline growth, and building the paid acquisition, tracking, experimentation, localization, and reporting systems that make it repeatable.

Based in Seoul, you'll start by proving a Korea playbook, building a predictable engine from the right channels and landing pages, then extend what works to other markets across APAC and beyond, including LATAM, US, and EMEA. Day to day, you'll be hands-on in LinkedIn, Google, Meta, Naver, and more to set up and run QA campaigns in HubSpot, run experiments on audiences and targeting, and work closely with Sales, Content, Design, and local teams. You'll be the dedicated owner of B2B demand generation, with clear processes rather than borrowed capacity.

- Own qualified pipeline from paid digital channels: grow MQLs, SQLs, and pipeline quarter over quarter against market- and channel-level targets set with Sales and the B2B Marketing Lead, also based in Korea.

- Plan, launch, and optimize campaigns across LinkedIn, Google, Meta, Naver, and other relevant channels, shifting budget based on lead quality, conversion, pipeline, and payback.

- Build a predictable Korea demand-generation playbook, then document what works and extend it to other markets (Japan, Taiwan, greater APAC, LATAM, US, and EMEA).

- Build full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel, and keep the data trustworthy through attribution and QA.

- Drive an experimentation roadmap across audiences, accounts, and persona targeting to lower CPL and improve downstream conversion.

- Partner with Content, Design, Sales, Customer Success, and Product to turn case studies, webinars, research, whitepapers, and customer stories into high-performing paid and nurture programs.

- 4-7 years building and optimizing paid B2B demand-generation programs in a sales-led funnel, with direct accountability for qualified pipeline rather than traffic alone