Senior Lifecycle Marketing Manager

We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.

You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are.

You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.

### Your Impact

**Own and evolve Fleetio’s lifecycle marketing strategy**

* Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention * Build segmented lifecycle and email journeys that support Fleet10’s product-led, mid-market, and enterprise go-to-market motions * Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent * Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion

**Drive product-led growth and trial conversion initiatives**

* Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance * Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly * Create behavioral and usage-based campaigns that guide users toward key activation milestones * Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates

**Support multi-motion go-to-market journeys**

* Build lifecycle programs that support both self-service and sales-assisted customer journeys * Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts * Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives * Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities