Marketing Campaign Operations Specialist

G2 is seeking a hands-on Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across our demand generation programs. This role owns campaign production in Marketo and the campaign intake process in Asana.

This role focuses on execution: turning campaign briefs into live, accurately tracked programs across webinars, hosted events, third party events, content, and newsletters. The ideal candidate is detail oriented, comfortable working independently with a US based manager and team, and has Marketo experience building and QAing campaigns end to end.

Campaign Build & Execution

- Build and execute campaigns in Marketo, including forms, emails, landing pages, smart campaigns, and programs, across webinars, hosted events, third party events, ebooks/content, and newsletters

- Partner with Demand Generation and Content teams to translate campaign briefs into live, correctly configured campaigns

Campaign Intake & Process Management

- Own the campaign intake process in Asana, including the core campaign templates for webinars, hosted events, third party events, ebooks/content, and newsletters

- Maintain subtask structure, dependencies, and handoff points across campaign types to reduce manual coordination

QA & Campaign Hygiene

- QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync

- Troubleshoot and resolve campaign level issues, such as broken links, form errors, or tracking gaps, as they arise

- Maintain campaign naming conventions, tagging, and documentation for consistency across programs

AI-Enabled Campaign Operations

- Use AI tools to speed up campaign QA, list building, and content formatting tasks

- Identify opportunities to apply AI to reduce manual campaign build time and improve turnaround on intake requests

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

- 2-4 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company

- Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs

- Strong attention to detail and QA discipline

- Comfortable working independently and asynchronously with a US based manager and team

- Able to accommodate stakeholder/manager hours in the US when needed

- Experience managing campaign intake or project workflows in Asana or a similar tool

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job.

How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.