Lifecycle Marketing Manager

at Flex

New York, NY; San Francisco, CA, hybrid, full time, USD 1,32,000–1,65,000 / year, 5+ years

seen 30d ago

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Push notifications
Lifecycle marketing
Data analysis
Email marketing
TCPA
CAN-SPAM
SMS marketing
A/B testing
Braze
CCPA
CRM

About the role

New York, NY; San Francisco, CA

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Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2026 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

As a Lifecycle Marketing Manager at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex.

You will own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex. You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention. You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance.

We are looking for a data-driven Lifecycle marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment. You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution. If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you.

What you would do

Transactional Communications Ownership: Maintain and optimize transactional communications (payment confirmations, reminders, status updates, and related product-led messaging) to ensure a seamless customer experience across product and owned channels (email, SMS, push).

End-to-End Campaign Development: Own the full lifecycle of communications — strategy, messaging, campaign development, and automation — across segmented user journeys, without relying on a dedicated creative team.

Read from job-boards.greenhouse.io, last seen 3d ago.

What they are looking for

* 5+ years of experience in CRM or lifecycle marketing email and SMS campaign management, preferably in a highly regulated industry (e.g., FinTech, HealthTech). * Proven experience managing campaigns across multiple channels (email, SMS, push) from creative development through execution, with a strong focus on A/B testing and continuous optimization. * Proficiency with email and SMS marketing platforms (Braze preferred), A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA * Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement. * Strong executor, able to move projects forward independently and with minimal oversight. * Experience with building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review * Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams. Demonstrated ability to influence cross-functional stakeholders. * Creative, innovative thinker with a passion for optimizing user experience through digital communication channels. * Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications.

This is a hybrid position with on-site expectations of 3 days per week in our New York or San Francisco Headquarters.

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

* Alcohol or other substance use disorder (not currently using drugs illegally) * Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS * Blind or low vision * Cancer (past or present) * Cardiovascular or heart disease * Celiac disease * Cerebral palsy * Deaf or serious difficulty hearing * Diabetes * Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders * Epilepsy or other seizure disorder * Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome * Intellectual or developmental disability * Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD * Missing limbs or partially missing limbs * Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports * Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) * Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities * Partial or complete paralysis (any cause) * Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema * Short stature (dwarfism) * Traumatic brain injury

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