Campaign Manager, Social

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* Strategy & Planning: * Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok. * Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences. * Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies. * Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS. * Campaign Execution & Optimization: * Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager). * Monitor campaign pacing, performance, and integrations daily to ensure flawless execution. * Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. * Data, Reporting & Insights: * Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives. * Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. * Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns. * Client & Team Engagement: * Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. * Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. * Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.

Master these to land this role

LinkedIn Campaign ManagerData StudioGoogle AnalyticsPinterest Ads ManagerMeta Ads Manager

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