Growth Marketing Manager, Lifecycle

Lyft's Lifecycle Growth Marketing team runs acquisition, engagement, retention, and resurrection experiments for riders and drivers.

The team uses data, testing, and audience personalization across email, push notifications, SMS, and in-app messaging.

The role partners with Product, Engineering, Analytics, Data Science, and Marketing Operations.

Lyft's Lifecycle Growth Marketing team runs acquisition, engagement, retention, and resurrection experiments for riders and drivers.

The team uses data, testing, and audience personalization across email, push notifications, SMS, and in-app messaging.

The role partners with Product, Engineering, Analytics, Data Science, and Marketing Operations.

* Own lifecycle strategy for an audience, including channel mix, prioritization, and user value. * Build and manage experiments from ideation through results, with clear test priorities. * Partner with technical and data teams to develop platform capabilities and influence roadmaps. * Define metrics and experiment setup, report performance, and share results and next steps. * Guide creative across email, push, SMS, and in-app messaging with designers and copywriters. * Apply behavioral science to message sequencing, timing, and incentive design.

Lifecycle growth marketingGrowth marketing strategySQLMarketing experimentation and testingExperiment prioritization and success metricsPerformance reporting and analytics+6 more

Full Job Posting

* At least 6 years of growth marketing experience and ownership of a lifecycle program from strategy through a prioritized roadmap. * Strong SQL skills, including independently pulling and quality-checking data; SQL will be tested. * System for experiment prioritization, success metrics, and reprioritization based on business needs. * Ability to explain complex experiment results clearly to non-specialist audiences. * Cross-functional advocacy and alignment-building without direct authority. * Strong creative briefs and actionable feedback for designers and copywriters. * Hands-on AI tools and automation experience; Claude or Cursor experience is a bonus. * Experience with monetary incentives and complex automated CRM journeys.

Workplace

* The role is hybrid in Toronto, with at least three office days each week: Monday, Wednesday, and Thursday. * Hybrid roles may work from anywhere for up to four weeks per year.

* Expected Toronto base pay is CAD $122,000–$152,500 per year, excluding potential equity, bonus, and benefits.

* Benefits include health and dental coverage, life insurance, disability and mental health benefits, family-building support, childcare and pet benefits, and a company-funded health care savings account. * The company offers an RRSP with matching, paid time off, parental leave, commuter benefits, and Lyft ride credits.