B2B Account Director (ABM Focus)
at Wpromote
Remote, United States, remote, senior, full time, USD 1,00,000–1,30,000 / year, 5–7 years
posted 17 Sept 2026
- Customer acquisition
- Lead generation
- Multi-touch attribution
- HubSpot
- Social Media
- Project management
- Pardot
- Marketo
- YouTube
- 6sense
- Media mix modeling
- Programmatic
- GA4
- Digital marketing
- Demandbase
- Salesforce
- CRM
About the role
Remote: yes Posted: 2026-09-17
The Role Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys. Reporting into the Head of B2B Client Delivery, you will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.
You Will Be - Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
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