Senior Manager, CRM Marketing, Asia

Posted: 2026-03-10

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

We’re looking for a passionate and data-driven Lifecycle Marketing Senior Manager to join our Regional Engagement team, based in Singapore. In this role, you’ll lead localized lifecycle strategies across Asia, designing and implementing campaigns that engage, retain, and win back Anime fans. You’ll combine deep knowledge of local market dynamics with a global fan-first vision, ensuring Crunchyroll connects authentically with our community across every stage of the customer journey.

Our Lifecycle Marketing team designs personalized journeys that drive fan connection, engagement, and loyalty. Through data-driven insights and creativity, we activate the right experiences at the right time across channels—helping anime fans feel seen, understood, and inspired by Crunchyroll.

#LifeAtCrunchyroll #LI-Remote

- Lifecycle Strategy & Execution: Help to develop and implement lifecycle marketing strategies tailored to audiences across Asia covering acquisition, onboarding, engagement, retention, and winback working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.

- Regional Expertise: Serve as the regional expert for customer lifecycle nuances, shaping best practices, and advising on culturally & market-specific approaches, and fan engagement opportunities.

- Go-to-Market Campaigns: Collaborate with regional marketing, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, and fan activations.

- Cross-Functional Collaboration: Partner closely with regional marketing, content programming, and curation teams to develop go-to-market strategies and localized moments that drive subscriber growth and fandom engagement.