Senior AEO/SEO Specialist

at G2

Bengaluru, hybrid, senior, full time, 3+ years

posted 16 Jan 2026

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CSS
Data analysis
SEMrush
Crawl budget optimization
Keyword research
HTML
Profound
AEO
STAT
Excel
Technical SEO
Log file analysis
JavaScript
SEO
Hreflang
Schema markup
Ahrefs
Programmatic SEO

About the role

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

This position is based in Bengaluru and requires in-office attendance for 2 days in a week.

What you would do

- Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace

- Support G2 localization and drive increased global website traffic

- Own the keyword strategy and content optimization on learn.g2.com http://learn.g2.com and www.g2.com http://www.g2.com.

- Increase organic and LLM-driven traffic through continuous optimization and experimentation

- Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies

- Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth

- Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale

- Optimize internal linking structures, on-page content, and site speed for improved rankings and UX

- Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team

- Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning

HOW WE WORK

At G2, SEO work is owned from end to end. We believe that the best outcomes come from teams that think holistically, collaborate deeply, and remain curious about their impact. In this role, you’ll be involved across the full lifecycle of SEO and AEO initiatives, including:

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What they are looking for

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

- Bring 3+ years of proven SEO experience with a strong track record of delivering measurable results

- Demonstrated ability to conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy

- Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective

- Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making

- Strong technical SEO expertise, including experience auditing enterprise-scale websites and translating findings into actionable recommendations for site improvements.

- Working expertise in structured data implementation (schema markup) and its impact on search engine visibility

- Ability to manage multiple SEO/AEO projects at once while keeping priorities aligned to business impact.

- Experience working cross-functionally to advocate for SEO and AEO best practices across the organization

- Strong communicator who can break down complex SEO/AEO insights into clear, actionable recommendations for both technical and non-technical stakeholders

- Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices

- Experience with large-scale marketplaces or SaaS platforms

- Experience with hreflang and international SEO fundamentals

- Exposure to AEO, LLM-driven search, or citations optimization

- Familiarity with log file analysis and crawl budget optimization in large-scale sites

- Experience running or partnering on A/B testing initiatives for SEO, content, or on-page optimization

- Experience managing large-scale taxonomy, faceted navigation, or programmatic SEO architectures

- Engagement with the SEO community (experimentation, writing, speaking)

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job.

How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.