Director, Product Marketing, GTM Strategy

Remote: yes Posted: 2026-07-21

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

You're equal parts strategist, storyteller, operator, and builder.

You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems.

You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market.

You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real.

Most importantly, you're excited about building a function that doesn't exist today.

Your impact

GTM Strategy & Commercialization

- Create repeatable frameworks that consistently bring new products to market.

- Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.

- Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.

- Establish scalable launch readiness processes that support both major launches and continuous product innovation.

- Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.

Messaging, Positioning & Value Selling

- Own Fleetio's corporate messaging framework and customer value narrative.

- Develop positioning that shifts conversations from product features to business outcomes.