Email & SMS Marketing Manager

1. End-to-End Campaign Execution

* Own Email, SMS, and In-App/Push communication channels for Dreampass from concept to dispatch. * Manage mobile push notifications specifically for users who have downloaded the Dreampass mobile app (across both free and paid tiers).

2. Lifecycle Optimization Map

* Activation: Build automated onboarding sequences that drive immediate benefit usage and first-time DreamCoin redemptions. * Engagement: Deliver timely messaging encouraging app downloads, eSIM setups, and lounge pass usage. * Retention & Monetization: Ship targeted renewal pushes, save-offer flows, win-back segments, and freemium-to-paid upgrade campaigns.

3. AI-First Production & Operations

* Utilize AI generation tools independently to write copy, draft responsive HTML/email templates, and create campaign assets without waiting on design or copywriting teams. * Manage the cross-brand communication calendar across ASAP Tickets, Skylux Travel, Vagamo, and Oojo to prevent over-messaging and ensure frequency governance.

4. Measurement & Testing

* Track deliverability, app installs, conversions, and opt-outs to report on bottom-line business impact rather than vanity metrics. * Run rigorous A/B tests on messaging, send timing, frequency, and channel selection — acting directly on test data.

* Hands-on Lifecycle Experience: Proven track record owning Email, SMS, and Push campaigns for a consumer product — you have built, segmented, and shipped campaigns yourself. * AI Tooling & Prompt Engineering: Practical skills using AI tools (e.g., ChatGPT, Midjourney, Claude, AI HTML builders) for rapid copy generation, asset design, and email template creation. * Data-Comfortable & Analytical: Ability to interpret deliverability, engagement, and conversion data, run clean A/B tests, and make decisions without requiring dedicated analyst support. * Execution Bias: High velocity and ownership — focused on shipping fast and testing in-market rather than prolonged scoping. * Audience Governance: Strong judgment around frequency suppression, segmentation, and audience burnout across multiple connected brands.

Will be considered as an advantage:

* Experience with subscription, membership, or loyalty models. * Familiarity with travel tech or online travel agencies (OTAs). * Direct experience managing push strategy for native iOS/Android apps.

Compensation:

Starting from  2,500 EUR Gross per month.