Paid Retention Experimentation Lead

Paid Retention Experimentation Lead Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. The Growth Marketing team is tasked with driving global subscriber growth for  streaming bundles. This role is part of a global special initiative focused on existing subscribers, using paid media to increase engagement and improve retention. The program is cross-functional, spans multiple regions, and is still being built, so the ideal candidate is energized by creating structure where it doesn't yet exist. We are seeking a strategic, highly organized marketer to own the strategy, process, and experimentation agenda for this initiative. In this role, you will set the testing roadmap, design and run experiments across paid media channels, and translate results into financial and strategic recommendations for senior leadership. You will report to two senior leaders and will be expected to operate independently, make sound judgment calls with incomplete information, and serve as the face of the program to regional and cross-functional partners.

* Program Strategy & Roadmap – Own the global testing roadmap for the initiative, prioritizing tests by expected business impact and connecting every test back to program goals for engagement and retention. * Experiment Design & Methodology – Develop rigorous test plans (A/B, holdout, geo-tests, incrementality and lift studies) across paid media partners. Define primary metrics and guardrails, size audiences, and account for overlap and contamination risks before launch. * Process & Operations – Oversee standardized processes for test intake, briefing, specs, tracking, and wrap-up. Create systems that regional and partner teams can follow with minimal support, and enforce compliance. * Risk Management & Planning – Anticipate blockers early in the planning cycle (late briefs, data availability, partner reporting limitations) and put check-ins and triggers in place that keep global launches on schedule. * Financial Analysis & Business Cases – Translate test results into financial impact (retention, LTV, incremental revenue, ROI) and build business cases that inform budget allocation and scaling decisions. * Executive Reporting & Storytelling – Build executive-ready reporting that accurately represents results, including statistical confidence, and lands a clear recommendation. Calibrate quickly to leadership expectations and established visualization standards. * Stakeholder Leadership – Lead global and regional working sessions, present results to senior leadership, and field methodology and strategy questions from partner teams. Partner closely with paid media, analytics, lifecycle/CRM, finance, and external media vendors. * Knowledge Sharing – Maintain a growing library of test specs, results, and best practices, and use it to raise the quality and speed of testing across regions.