Senior Field Marketing Specialist

To support our next phase of enterprise growth, we're hiring a Senior Field Marketing Specialist to own Korea's field marketing function and take full accountability for enterprise pipeline contribution. This is not just an execution or support role — you'll own the annual marketing strategy, the event calendar, the partner ecosystem, and the community and nurture programs that connect marketing directly to revenue, with support from our B2B Marketing lead.

You'll co-own territory plans with Sales, partner closely with our global digital and content team to connect field activities to broader campaigns, and build the systems and programs that turn enterprise engagement into pipeline.

You’ll work closely with the S4B Marketing Lead and cross-functional teams to lead and support key B2B marketing initiatives in South Korea, including:

Planning & Territory Strategy

- Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales

- Co-develop territory plans with Sales that drive enterprise customer outcomes

- Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression

- Maintain quarterly execution plans reviewed and adjusted based on performance data

- Surface local market insights and content requirements to global teams to optimize future programs

Field Marketing & Event Calendar

- Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out

- Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle

- Direct vendors, agencies, and speakers — owning every decision while managing execution through others

- Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.)

Partner Marketing & Community Management

- Build and manage a strategic enterprise partner ecosystem — HR associations, industry platforms, co-marketing partners, and thought leaders

- Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration

- Own community strategy across both prospect-facing and end-user-facing channels for enterprise audiences

- Prospect-side: build and manage a community that nurtures enterprise buyers through the consideration stage — roundtables, HR/L&D forums, thought leadership events, and digital communities

- End-user side: own the B2B Kakao channel and other engagement touchpoints with a strategy to grow enterprise user engagement and drive retention and upsell

Reporting & Optimization

- 6+ years of B2B marketing experience with a strong background in field marketing or demand generation, focused on enterprise accounts

- Proactiveness; you are always looking for new ideas and ways to improve based on market research, previous event data, experience etc.

- Strong CRM (plus if HubSpot) proficiency across workflows, segmentation, nurturing, and reporting, with a strong data-driven mindset

- Strong project management skills and high attention to detail across multiple workstreams and cross-functional partners (like Sales)

- Strong written and verbal Korean; working English proficiency

- Experience managing vendors, agencies, and external partners

- Experience in partner or co-marketing programs is a strong plus

- Background in EdTech, HRTech, or B2B SaaS is a plus

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.