Performance Marketing Specialist, Paid Social & Media

We’re looking for a Performance Marketing Specialist to lead our LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

Our buyers are ecommerce and retail leaders, and paid media is how many of them first hear from us. In this role, you’ll turn Sales, Demand Gen, and ABM goals into campaigns that reach the right people at the right stage and build pipeline. You’ll own the channel end-to-end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimizing.

This is a hands-on, in-platform role. You’ll work alongside our Paid Search Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.

What makes this role different

- You’ll own LinkedIn as a channel, not a slice of it. Planning, building, testing, and reporting all sit with you.

- You’ll plan across the full funnel and across 1:many, 1:few, and 1:1 programs, covering both broad reach and named accounts.

- You’ll own the creative pipeline for your channels, from requests and approvals through trafficking and rotation.

- You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.

Strategic Planning

- Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

- Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.

- Translate Sales and Demand Gen goals into plans by stage, persona, and segment.

- Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.

Execution and Quality Assurance

- Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.

- Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.

- Partner with our EMEA team to localize global campaigns for their markets.