Performance Marketing Specialist, Paid Search & Media

We’re looking for a Performance Marketing Specialist to lead our Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs.

Our buyers are ecommerce and retail leaders, and paid media is how many of them first hear from us. In this role, you’ll turn Sales and Demand Gen goals into campaigns that reach the right people at the right stage and build pipeline. You’ll own the channel end-to-end: planning, building, QAing, targeting, pacing, testing, reporting, and optimizing.

This is a hands-on, in-platform role. You’ll work alongside our Paid Social Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.

What makes this role different

- You’ll own Google as a channel, not a slice of it. Planning, build, testing, and reporting all sit with you.

- You’ll work directly with Sales and Demand Gen, so you’ll see how your campaigns turn into pipeline.

- You’ll run a broad mix of channels, from Search and YouTube to DOOH and LLMs.

- You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.

Strategic Planning

- Plan, launch, and optimize ads for Google (Search/YouTube), Display, DOOH, and LLMs.

- Translate Sales and Demand Gen goals into plans by stage, persona, and segment.

- Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.

Execution and Quality Assurance

- Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets.

- Run rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords before anything goes live.

- Partner with our EMEA team to localize global campaigns for their markets.

- Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.

Audience Targeting and Management