Business Development Associate

We are looking for a highly motivated, commercially driven Business Development Associate (BDA) to join our North America New Business team.

* Own outbound prospecting across a targeted portfolio of accounts using a multi-channel approach, including cold calling, email, LinkedIn, and personalized outreach.

* Research prospective companies, stakeholders, and industries to build tailored outreach campaigns that resonate with executive decision-makers.

* Qualify inbound marketing leads and convert them into high-quality sales opportunities.

* Book qualified discovery meetings for the New Business team, consistently meeting and exceeding pipeline targets.

* Develop account-based prospecting strategies for strategic enterprise and mid-market accounts.

* Collaborate closely with Marketing and Sales to optimize campaigns and messaging.

* Maintain accurate account and activity data in Salesforce.

* Continuously test, refine, and improve prospecting approaches to maximize engagement and conversion.

* Become a trusted ambassador for WGSN by confidently articulating our commercial value proposition and thought leadership.

This list is not exhaustive and there may be other activities you are required to deliver.

* 1+ years of experience in sales, business development, SDR/BDR, or a similar outbound prospecting role.

* A genuine passion for outbound sales and generating new business opportunities.

* Confidence making cold calls and engaging senior decision-makers.

* Strong written and verbal communication skills with the ability to personalize outreach at scale.

* A resilient, proactive mindset and the ability to thrive in a fast-paced, target-driven environment.

* Curiosity, coachability, and a strong desire to continuously learn and improve.

* Experience using Salesforce, Sales Navigator, ZoomInfo, or similar sales technologies is preferred.

* A track record of meeting or exceeding performance targets.

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

This is a predominantly outbound prospecting role, ideal for someone who enjoys opening doors, building relationships, and creating new business opportunities. You will be responsible for identifying and engaging prospective clients through highly personalized outbound campaigns across phone, email, LinkedIn, and other channels. Your success will directly contribute to the growth of WGSN's new business pipeline.

While outbound prospecting is the primary focus, you'll also qualify and manage inbound marketing leads, ensuring every opportunity receives a world-class experience.

Working closely with our Business Development Managers (BDMs), you'll become an expert in WGSN's products and value proposition while helping some of the world's leading brands make more confident, future-focused business decisions.

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

* Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.  WGSN also observes the 12 Federal holidays.  We also offer 6 weeks of paid Parental Leave.

* 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.

* Dental and Vision plans with MetLife

* Health Care with Anthem & Blue Cross Blue Shield

* Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost through Metlife

* Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Anthem medical plan. Our EAP is available to all permanent staff, regardless of if you elect benefits.