Area Sales Manager

The Area Sales Manager (ASM) will be responsible for driving sales and business development for our In-Vitro Diagnostics (IVD) product portfolio within the assigned territory.

* Achieve monthly, quarterly, and annual sales targets for IVD products. * Identify and develop new business opportunities with hospitals, diagnostic labs, research centers, and clinics. * Promote the company’s portfolio of diagnostic instruments, reagents, and consumables. * Conduct product demonstrations and presentations to customers. * Build and maintain strong relationships with key opinion leaders (KOLs), lab managers, pathologists, and purchasing authorities. * Provide pre- and post-sales support to ensure customer satisfaction. * Handle customer complaints and coordinate with service and technical teams to resolve issues promptly. * Manage and support distributors and channel partners in the assigned territory. * Monitor distributor performance and ensure proper stock levels and timely order placements. * Expand customer base within the territory by covering new hospitals and labs. * Monitor competitor activities and pricing strategies. * Gather feedback from the field and relay to product and marketing teams. * Identify market trends and provide insights to management. * Maintain accurate sales reports, pipeline updates, and customer data through CRM tools. * Ensure all activities are compliant with company policies and regulatory guidelines.

* 1-5 years of experience in sales and marketing of IVD medical devices. * Strong knowledge of IVD products and market. * Excellent communication and negotiation skills. * Strong analytical and problem-solving abilities. * Ability to work independently and manage a sales territory. * Proficiency in CRM tools, MS Office, and digital communication platforms.

* Experience in selling diagnostic instruments (e.g., Biochemistry, Hematology, Immunoassay, Molecular Diagnostics, etc.). * Prior experience handling government, private hospitals, and diagnostics chains.

* Competitive salary and benefits package. * Opportunity to work with a leading medical devices company. * Professional growth and development prospects.

Location & Work Mode

* Work Mode: Onsite

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