Director, Lifecycle Technology & Operations

at Crunchyroll

Los Angeles, California, United States, director, 12+ years

posted 05 Oct 2026

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Personalization
Segmentation
AI
Braze
Braze Canvas
Liquid
Journey orchestration
Customer data architecture
Experimentation
Connected Content
API
Catalogs
Data pipelines

About the role

Posted: 2026-10-05

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

As the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale.

You will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement. Today, Braze sits at the center of that ecosystem. You will define platform strategy and stewardship; journey and campaign operations; customer data and audience capabilities; personalization and decisioning; governance; automation; capacity; and partner delivery. This will build capabilities that can scale globally while supporting the needs of individual regions and markets.

Sitting at the intersection of Lifecycle Marketing, Marketing Technology, Data, Product, and Operations, this role combines ownership of the technical foundation that powers Lifecycle with leadership of the operating model that brings it to life. You will partner closely with Marketing, Martech, Product, Engineering, Data Engineering, Analytics, and regional teams, serving as the connective tissue among customer strategy, platform capabilities, data, and execution.

You will bring strong operational leadership with meaningful technical depth and experience operating at a global scale. You will help build the next stage of Lifecycle Marketing by building a high-performing global operation, shaping the Lifecycle technology roadmap, evolving our customer engagement and orchestration capabilities, diagnosing data and platform issues, and creating processes that enable global strategies to be efficiently localized across markets, languages, channels, and regulatory environments.

Core Areas of Responsibility

Lifecycle Technology & Platform Leadership

- Serve as the primary Lifecycle business owner and technical subject-matter expert for Braze and the broader Lifecycle technology ecosystem, with deep working knowledge of Braze Canvas and campaign architecture, Liquid, Catalogs, Connected Content and API integrations, segmentation, personalization, experimentation, channel configuration, and AI-enabled decisioning and orchestration capabilities; own platform strategy, governance, configuration standards, roadmap priorities, tooling, consumption, and ongoing platform health.

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What they are looking for

We get excited about candidates, like you, because...

- 12+ years of experience across Lifecycle Marketing Operations, CRM Operations, Marketing Technology, Marketing Operations, customer engagement platforms, or related disciplines within a scaled consumer business.

- 5+ years of experience leading teams, complex marketing operations, or technical marketing programs, including management of internal and external resources.

- Demonstrated experience leading Lifecycle, CRM, Martech, or marketing operations across multiple regions and markets, including building global capabilities that support localization, regional requirements, and market-specific execution.

- Deep experience with Braze or a comparable customer engagement and orchestration platform, including journey orchestration, segmentation, behavioral triggers, personalization, experimentation, and multi-channel execution.

- Experience serving as a platform owner, senior business stakeholder, or highly technical operator responsible for how a customer engagement or marketing automation platform is configured, governed, used, and evolved.

- Strong technical fluency across customer data architecture, events, attributes, audiences, APIs, integrations, data pipelines, identity, and data-quality monitoring.

- Demonstrated ability to translate customer and marketing needs into technical requirements, platform capabilities, roadmaps, and scalable solutions.

- Experience partnering closely with MarTech, Product, Engineering, Data Engineering, Analytics, Marketing, and regional teams to deliver new customer-facing and operational capabilities.

- Proven experience designing and improving global operating models, including intake, prioritization, resource and capacity management, QA, governance, deployment, and incident management.

- Experience managing agencies, offshore teams, vendors, budgets, and technology or platform investments.

- Strong understanding of customer-contact governance, deliverability, suppression logic, consent and preference management, privacy, and operational risk across complex markets.

- Demonstrated success advancing personalization, automation, experimentation, decisioning, or real-time customer engagement capabilities.

- Ability to move comfortably between marketing, operational, data, and technical conversations and translate complex concepts for different audiences.

- Strong cross-functional leadership, influencing, program management, and problem-solving skills within complex, matrixed, global organizations.

- Experience within streaming, subscription, entertainment, gaming, ecommerce, media, or another high-volume digital consumer business is strongly preferred.

- Experience applying AI or emerging marketing technologies to improve scale, efficiency, or customer experience is strongly preferred.

- Passion for anime, entertainment, or fandom-driven businesses is a plus.