CRM MarTech & Email Ops Manager
at Crypto
Hong Kong, onsite, mid, full time, 5+ years
posted 26 Oct 2026
- PECR
- CSS
- Optimove
- Segment CDP
- CASL
- HTML
- A/B testing
- Braze
- SQL
- Liquid
- Sendgrid
- CAN-SPAM
- GDPR
About the role
Posted: 2026-10-26
We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.
What you would do
Email Operations & Lifecycle Management
Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability
Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering
Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders
Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring
Support GTM launches for new products and features — translating product briefs into campaign execution at pace
MarTech Strategy & Platform Management
Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
Write API requirements and payload specifications for MarTech integrations
Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
Evaluate emerging MarTech capabilities and provide recommendations for future technology investments
Develop reporting frameworks that demonstrate business value generated through MarTech and email investments
Read from jobs.lever.co, last seen 1d ago.