GEO Outreach & Content Specialist
at Lotusflare
Pune, India, onsite, 2–3 years
seen 45d ago
- Google Sheets
- HubSpot
- Semrush
- Peec.ai
- GEO
- Excel
- GA4
- SEO
- Ahrefs
- Google Search Console
- Salesforce
- Digital PR
- CRM
What you would do
* GEO Outreach & Content Specialist will be responsible for improving Nomad eSIM’s visibility across AI-generated search results and recommendations by building relationships with publishers, travel websites, bloggers and editorial partners. The role combines publisher outreach, digital PR, content development, SEO/GEO and partner management.
The candidate will manage opportunities end-to-end from publisher research and outreach to negotiation, content coordination, publication, tracking and ongoing updates.
* Publisher Research & Outreach
* Research and identify relevant travel publishers, websites, blogs and editorial opportunities.
* Identify opportunities for new Nomad mentions, reviews and comparison articles.
* Conduct personalised outreach to publishers, editors and content partners.
* Follow up and manage publisher relationships.
* Negotiate placement scope, fees, deliverables and timelines.
* Content Development & Review
* Prepare publisher briefs, talking points and suggested copy.
* Review articles for factual accuracy, outdated information and product positioning.
* Write/edit product descriptions, comparisons and article revisions.
* Ensure partner content follows agreed messaging and product facts.
* Coordinate revisions with publishers.
* Placement & Partner Management
* Own publisher opportunities from initial outreach through publication.
* Coordinate internal approvals, contracts, insertion orders and payments.
* Track deliverables, deadlines and publication status.
* Verify published articles and maintain live URLs/documentation.
* Monitor existing coverage and coordinate content updates/corrections.
* Coordinate with Affiliate, Enterprise and other internal teams where relevant.
* Tracking & Reporting
* Maintain publisher pipeline and outreach status.
* Track commercial terms, budgets, content requirements and next steps.
Read from careers.lotusflare.com, last seen 4d ago.