Product Designer - Web
at Heygen
Los Angeles, onsite, mid, full time, USD 1,80,000–2,35,000 / year, 3+ years
posted 23 Sept 2026
- Motion
- A/B Testing
- Layout
- Systems Thinking
- Claude Code
- Color
- Mobile Design
- Responsive Design
- Visual Design
- Typography
- Codex
About the role
Posted: 2026-09-23
About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at www.heygen.com. Visit our Mission and Culture doc here.
HeyGen's marketing site is the first thing most people see of the product, and one of the highest-leverage growth surfaces we have. Every landing page, pricing page, and signup flow either turns curiosity into an activated user or loses them. We're hiring a Web Product Designer to own that surface end to end.
This is a marketing-site role first, but not a brand or visual design role. We want someone who has done this work and has worked as a product designer, someone who thinks in funnels, ships experiments, reads the data, and iterates.
Highlights
- Own HeyGen's marketing surface end to end, working directly with Growth, Marketing, and Web Engineering
- Join an elite design team with emphasis on ownership, speed and impact, where you decide what gets tested and not just how it looks
- Ship to a site with enough traffic that a hypothesis gets answered in days, and build in code with AI as a core part of the workflow
What you would do
- End-to-End Web Design: Own the design of HeyGen's marketing site from concept to production-ready spec. Homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and the handoff into signup and onboarding.
- Growth Partnership: Partner closely with Growth, Marketing, and Web Engineering as a true product partner rather than a ticket-taker. Help decide what to test, not just how it looks.
- Experimentation: Design and ship A/B tests and landing page variants. Form hypotheses, define success metrics, read the results, and carry the learnings forward.
- Conversion and Activation: Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation. Understand how the site connects to retention, not just clicks.
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