Marketing Manager

Remote: yes Posted: 2026-10-27

Responsibilities include, but are not limited to:

- Strategy and targeting: Partner with operations to contribute to marketing strategy and planning, customer targeting and segmentation, market and competitive insight, and measurement of marketing performance.

- Marketing channels: Manage and grow TurnCare’s marketing channels, including social media, email marketing, conferences and events, and lead generation and conversion.

- Sales support: Partner with the sales team in the field and support customer engagement, active opportunities, and develop the tools and materials reps use.

- Content: Develop marketing and training materials that support product launches, new clinical data, field activity, and go-to-market strategy, consistent with TurnCare’s brand and voice.

- Cross-functional partnership: Work closely with product management, clinical, operations, sales, leadership, and other teams to align plans, messaging, and execution.

- Voice of the customer: Gather and share customer feedback through interviews, surveys, site visits, events, and field conversations, and help turn those insights into product, messaging, and commercial strategy.

- Product launches: Partner with the product team to help develop new products, and provide input on value proposition, positioning, and messaging to support successful launches.

- Other duties: Take on additional projects and responsibilities as the team and business grow.

- 3–5 years of B2B marketing experience, ideally in medical device, healthcare technology, or another clinical setting.

- Experience with both marketing strategy and hands-on execution across multiple channels (LinkedIn, email marketing, etc.)

- Strong writing and communication skills, and comfort learning and accurately representing clinical topics.

- Experience working with cross-functional teams and gathering customer feedback.

- Familiarity with CRM and marketing tools, such as Salesforce and Mailchimp.

- Hands-on experience with digital marketing and analytics tools, including Google Analytics, Google Ads and other paid campaign platforms, LinkedIn Campaign Manager, and SEO/SEM fundamentals.

- Strong organization and ability to manage multiple priorities in a fast-moving environment.

- Willingness and ability to travel 50% of the time.

- Experience marketing to nurses, critical care teams, or hospital administrators.

- Experience working with agencies or using AI tools in content production.

- $100,000 – $120,000 annually

Travel Requirements

- This role requires travel approximately 50% of the time, including occasional overnight and weekend trips.

TurnCare, Inc. is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law.