Paid Media Manager

Rogo is looking for a hands-on Paid Media Manager with demonstrable experience driving revenue through paid advertising and a strong reliance on data to make decisions.

Reporting to the Director of Demand Generation, you will plan, build and optimize campaigns across Meta, Google Ads (including Search, Display and YouTube), and LinkedIn. You will also support direct publisher buys, sponsored content and content syndication.

You will own execution as well as analysis. Agency support may extend your capacity, but you should be comfortable working directly in the platforms, diagnosing performance and making changes yourself.

Paid campaign execution

* Build, launch and optimize campaigns across Meta, Google Search, Google Display, YouTube and LinkedIn.

* Manage audience targeting, exclusions, bidding, budget pacing, retargeting and creative rotation.

* Support both scalable acquisition programs and account-targeted enterprise campaigns.

* Coordinate agency work where appropriate, maintaining visibility into campaign setup, spend and results.

Testing and conversion

* Build and report on a structured testing plan across audiences, creative, messaging, offers and landing pages.

* Write ad copy and brief Content and Design partners on the assets needed to test effectively.

* Analyze the journey from impression and click through qualified inquiry, opportunity and revenue.

* Recommend changes to conversion paths and follow-up when performance issues sit beyond the advertising platform.

Measurement and budget decisions

* Use platform, website and Salesforce data to evaluate lead quality, funnel conversion, pipeline and revenue outcomes.

* Partner with Marketing Operations to validate tracking, UTMs, conversion events and reporting before launch.

* Investigate discrepancies between platform-reported conversions and commercial outcomes.

* Make clear recommendations on where to increase, reduce or stop spend, distinguishing evidence from assumptions.